Wanted: Carbon Productivity Revolution

Via
Cleantech blog

by Richard T. Stuebi

The think-tank arm of the management consulting firm McKinsey &Co., the McKinsey
Global Institute (MGI), has been releasing some pretty darn interesting analyses to frame the overall energy and environmental situation the world faces.

The breakthrough was MGI's February 2007 work to develop a "cost-curve" for GHG reductions , showing the quantities and relative costs associated with various emission reduction technologies and approaches that could be pursued. Since its release, the cost curve framework has been an incredibly valuable and widely-used analytic and communication tool for policy-makers worldwide, and it has been used to good effect by MGI's researchers.

In February of this year, MGI issued a report on energy productivity , which showed the compelling financial returns offered to society by massive investments in energy efficiency. This summer, MGI issued a subsequent report on carbon productivity, which presents a simple but stunning challenge to the human race:

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